WHEN SHE WAS 12, Katie Fang left China to have a look at withinside the United States. From there, she went to Australia, to retain her English studies, and she or he has due to the fact lived and studied withinside the United Kingdom and Canada. Along the way, she discovered a aspect or  approximately making use of for schools and personal colleges, and now, she’s strolling a corporation referred to as SchooLinks, a domain designed to assist college students navigate the alternatively puzzling global of university admissions and scholarship applications, hoping to make lifestyles simpler for the relaxation of global’s college students.

The carrier invitations college students fill out a profile outlining their instructional records and goals, and the usage of this data, it recommends colleges that they is probably inquisitive about and scholarships they is probably certified for. Students can then upload colleges to a “want list,” which feeds software cut-off dates to their on line calendar. Student profiles are not open to the public, however they are seen to university recruiters, who pays to look for college students primarily based totally on their instructional background.

For years, dad and mom and college students who need extra help in making instructional selections than an overworked excessive faculty steerage counselor can offer have became to instructional specialists and admission coaches. For a fee, those specialists endorse college students on the entirety from what excessive faculty lessons to take and which extracurricular sports to take part in to be aggressive whilst making use of for schools, which colleges to use to and a way to to write down their software essays. These specialists may be expensive—a few fee tens of heaps of dollars. Fang desires to flip this groups on its head, imparting get entry to to excessive first-class records approximately schooling alternatives with out the exorbitant charges.

“Families are paying between $2,000 to $10,000 for specialists, however a personal college is paying round $2,six hundred in step with pupil acquisition,” she says. “That’s insane. What in the event that they had been setting that returned into the academic enjoy?” That said, specialists could be capable of pay SchooLinks to marketplace their services, that could carry a extra human touch. “When college students have questions they are embarrassed to invite an admissions counselor, they will be capable of ask a consultant,” Fang says.

She commenced constructing SchooLinks remaining May, quickly after graduating from the University of British Columbia. Fang got here up with the concept even as advising buddies and own circle of relatives approximately what colleges to use to, what they regarded for, and a way to be triumphant after they had been widely wide-spread. At first, she supplied her recommendation for free, however in the end she commenced accepting referral charges from colleges. “I thought: ‘I realize a way to code, so what if I constructed a domain that did this automatically?'” she explains.

Fang is the CEO, however she calls herself a “complete stack” entrepreneur, coping with the entirety from person enjoy to programming to monetary making plans. “I love coding,” she says. “If I failed to realize a way to code I doubt I could get this far.”

The web website online released remaining September, however Fang says she can not expose what number of college students have signed up up to now due to a pending enterprise partnership, and that the Massachusetts Institute of Technology, Stanford University, and approximately 500 different universities round the sector are the usage of it to recruit college students. Meanwhile, SchooLinks, which became at the beginning primarily based totally in Los Angeles, has been widely wide-spread into the Capital Factory incubator in Austin, Texas and relocated there approximately a month ago.

For now, SchooLinks is targeted entirely on assisting college students with the university software process. But Fang says that she hopes the web website online will evolve to cope with college students’ desires as they pass via the schooling system, together with assist choosing publications or locating tutors, and at the same time as they pass into the process marketplace. In different words, it may come to be a portal for lifestyles making plans in general.



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